Interview with John Foster, Managing Director at iGATE
- In a competitive and saturated iGaming market, what are the key factors that contribute to iGATE’s competitive edge as a white label supplier?
iGATE’s unique selling points are its boutique approach and meticulous attention to design that converts and retains players.
We focus on creating immersive worlds that captivate players as soon as they visit the online casino. Our top-notch design team uses conversion-based UX/UI to engage players and convert them into loyal and active users. The team also helps personalise our offerings based on the client’s vision and needs to tell compelling stories and build intriguing narratives for their brand.
Our company consists of tenured individuals with decades of cumulative experience in the industry. We’ve seen it all, and we know the precise pain points brands face when trying to launch an online casino.
Our boutique approach helped us curate a customer base of some of the fastest-growing casinos in Europe. iGATE also provides top-of-the-line managed services, such as customer support in over 20 languages, KYC and fraud prevention, an advanced CRM system and marketing support.
- How do you believe a casino’s design and aesthetic elements impact the player’s overall experience and satisfaction?
A casino’s design and branding are the first aspects a player interacts with and is a major factor in engaging and retaining them. Good design contributes to the player’s overall experience and satisfaction in multiple ways:
- Clear and effective UX/UI: Customer-serving UX/UI allows the player to navigate the online casino more easily, reducing confusion, visual clutter and frustration.
- Smooth customer experience: A better overall customer experience boosts player retention and creates loyal repeat customers by making depositing easy, showcasing the best and latest games and highlighting promotions in attractive ways.
- High-converting engagement: Promotions with eye-catching aesthetics that convey information concisely and effectively engage players better. An online casino that provides a wide array of promotions that look great can attract and retain more customers.
The iGATE design team and our boutique approach dedicate time to understanding each client’s branding requirements. We build unique worlds, tell compelling stories and create captivating narratives so that players can enter the casino filled with awe. We listen to the customer, personalise our product offering and implement intentional design to maximise performance and conversion to engage and elevate your brand.
- GSPs and PSPs are at the core of a white label software provider’s value proposition. How is your offering looking?
We pride ourselves on providing our customers with an extensive catalogue of high-quality casino games, hundreds of thousands of real-time odds on the latest sporting events and fast and secure payment solutions for reliability and trustworthiness.
Our GSPs and PSPs include:
- 14,000+ casino games from 140+ of the best game providers;
- A sportsbook with odds on 1,000,000+ live events, 800,000+ pre-matches and 8,000,000+ eSports events annually;
- 150+ payment solutions to facilitate fast and secure transactions for all clients
Together, our GSPs and PSPs provide comprehensive solutions to make setting up an online casino and sportsbook as easy as possible.
- You're expanding at a rapid pace. What are your plans for the rest of the year and beyond?
We have an ambitious philosophy for growing iGATE into the industry's top white label software provider:
- Exhibit at the biggest industry events, such as the SBC Summit in Lisbon and the SIGMA Europe Summit to expand our current partner network.
- Invest more in our managed services by expanding our team to continue providing personalised and tailored services and solutions to our growing client base.
- Nurture our reputation of providing high-quality products and solutions while letting our high-end boutique approach shine as our unique value proposition.
We believe that our strength comes in our boutique and personalised approach, and with greater growth and investment, we can stand out in the industry.